This animated piece was developed for Podemos’ 2021 campaign for the Madrid regional elections.
The creative challenge was to visually interpret optical illusions using simple, deliberate imagery—avoiding visual overload and instead allowing space for perception. The animation was designed to engage the viewer not through complexity, but through precision, rhythm, and restraint.
In animation, as in editing, sometimes the most powerful choice is knowing when not to show—leaving room for the viewer’s eye and mind to complete the experience.