This is what the advertising world now calls a videoconcept—a type of piece that was once a rough sketch of a campaign or commercial, but has evolved so much that now it’s often the actual campaigns trying to imitate them.

This is a clear example of what can be achieved with just a loose script, some time, and the vast audiovisual universe of the internet.
Everything borrowed, everything downloaded—whatever it takes to tell a story and make it resonate.